HTML Email Standards… It’s About Time!
Anyone who’s ever created an HTML email knows what a pain it can be to get the document to render properly across the numerous email clients out there. Because of the lack of standards for email clients to follow HTML emails are a nightmare to develop and I personally try to avoid designing them at all costs. In the past I’ve used Campaign Monitor which I found to be one of the best resource in easing the burden.
It turns out the guys behind Campaign Monitor in addition to running a great business are trying to do something about HTML email standards too. Taking a page from the Web Standards Project (WaSP) book they’ve created the Email Standards Project which attempts to do some of the same great things for HTML email that WaSP did for the Web. You can help by spreading the word.
February 1st, 2008 at 5:41 pm
Microsoft Office 2007 kills it of course. They have stopped using IE HTML renderer in MS Outlook .. now they use Word HTML renderer. They have pushed email marketing 10 year back
February 5th, 2008 at 1:09 am
Speaking of Microsoft hopefully this Yahoo deal doesn’t go through. That might push the Internet back 10 years… .;)
April 1st, 2008 at 11:19 am
I’ve created a web email :) It’s a major pain.